In this case study, we will discuss how we were able to improve our client’s website with on-page optimization, keyword rankings, and generating high-quality mentions and links. Underpinning this SEO campaign was a comprehensive competitor research project, citation, and keyword research analysis.
About the client
Our client comes from the hustle-bustle of the Streaming industry, specifically Sport streaming platforms.
Sports streaming websites all have the same challenges – huge sites that make it difficult to scale, and competition against universal search.
Posting content every minute is what keeps the website alive, but When it comes to scaling their plan to gain the attention of interested people, that vast amount of content might cause major issues.
You no longer compete only against other competition domains thanks to advances in the Google SERP. Now you have to go up against Google itself.
To make it easy for our client, We turn to the biggest competitors in the market to thoroughly evaluate the sports streaming landscape.
To give our clients more exposure and visibility, we targeted more than 20 highly researched keywords. The results were as sound as our hard work and our’s client noticed a traffic growth of 89%
To make you more interested in the case study and growth analysis, here are the results we got for our clients
- Generated a total of 80+ conversion
- Increased organic traffic by 89%
- 111+ new referring domains
Problem
So the big problem we encountered was, Sports streaming industry are not scalable with blogging and written content creation, the format of the content should either be a video in for of live stream/ highlights or general sports video or news content that includes the daily sports updates of your favorite player and team.
So, since the client was on the foot for all these new changes for his website we derived a steady and effortful plan for them to increase their traffic.
So as a result, before starting with the strategy we analyzed that we need to have control over a few points. i.e
- A full technical audit, as well as technical optimization and recurrent audits, were conducted to identify new and existing issues.
- Keyword research in-depth
- To determine the content’s keyword rankings, conduct a content audit.
- Consistent mentions and link building
Solution
To determine the best-suited solution for our customers, we first tested and used the hit-or-miss method. We believe that every business is unique and that each should have its own set of answers and formulae. The first pillar was the stats and data we obtained from competitors’ studies, the second was our experienced team who suggested realistic solutions, and the third was our packages and tailored plan that worked so well for our prestigious client.
Our diversity packages are full of surprises and fantastic outcomes since we believe there is no such thing as a one-size-fits-all solution, which is why the strategies are tailored to the needs of our customers’ businesses.
With our analysis and tons of brainstorming sessions, we finalized a plan to go further. You can’t get #1 rankings for a keyword without the help of backlinks. Even if you got #1 rankings for a keyword, you can’t sustain first-page rankings without building links. It’s as simple as that and we need backlinks, they are not saturated.
While many people are still debating whether or not guest posting is effective, doing so within Google’s regulations is beneficial to SEO as well as your business.
Guest posting is our strong suit and we connected with so many sports influences and commentators to get them on board with us.
Guest posting and editorial link building are two separate types of link building. You can get a link by writing a guest post, but you have to earn it naturally when it comes to editorial link development. It’s even more successful than guest posting if you can discover a method to get one. This method was proved more than successful for us and we were getting mentions and backlinks from the industry leaders. To complement our kick-ass strategy we also made a content pillar using the skyscraper strategy.
The skyscraper strategy is used by small to large brands across industries to achieve extraordinary outcomes by building a big chunk of content in any form.
The next mission was to boost brands’ credibility and for a fact (as SEO experts) we knew, Link outreach is essential for growing your brand’s recognition and visibility.
It was a whole lot happening around, we were able to pivot at the right point, made space and recognition for our client, and last but not the least, all our keywords were ranked on the top.
Here’s a little sneak peek.
While we were in the process, we researched the most searched keywords and places our client could have influence over, turns out we have given all possible keywords a chance to shine our customer brand.
While doing an SEO analysis, you cannot keep all your eggs in the same basket. Similarly, we didn’t settle for one plan or strategy, we kept incorporating new things that can support our strategy to work better or can be a catalyst to fast things up.
But for you to know, SEO is not an overnight success, it takes brainstorming, strategy, plan of action, Pitches, quality content, and a lot of time.
When we associate ourselves with a client, we do not guarantee a fast result but we talk about consistent results that take time but stay for a long time.
Result
Cutting all the bullshit these are the results we got –
- Generated a total of 80+ conversion
- Increased organic traffic by 89%
- 111+ new referring domains
This wasn’t an easy thing to achieve, we run through every detail to fill in the gap while going through every thick and thin journey we implemented and discovered a few strategies that can help you win the SEO race.
Keyword Research for Link Building – First, you should use a keyword research tool to get a list of relevant and popular keywords offered to you.
Assign Keywords to Content — Next, create a search-friendly database structure by strategically grouping your keywords.
Link Pages Using Targeted Anchor Text – The final step is to use your keyword research to create intelligent inter-linking by connecting to content that contains the keywords you found.
This is the list of keywords we ranked on:
Conclusion
You can utilize this as one of your SEO engagement strategies. Apart from trying to help others understand how SEO and Google function, one of the things we do here is to dig deep into any pattern or data, we can find in order to figure it out for ourselves. To make sense of what goes on behind the scenes, we keep a careful check on Google and the like, ask queries, and sometimes even run ranking tests.
Finding the perfect mix involves several hours of research, competitor analysis, and a thorough audit. You must be willing to spend hours searching for keywords that are underperforming and where the competition is missing or where you can outperform them; in other words, locating the gaps and growth hacks to leverage them.
