If you are interested in business and SEO trends and want to learn from the best experts, then you can attend this event.
Friends of Search is the search conference that is going to be held on March 21, 2024, in Amsterdam. This is the search industry event where various industry experts share their knowledge and experiences with the audience. You can learn different SEO, SEA, Privacy, and networking tricks with your peers.
This article will cover everything about the Friends of Search conference in simple words.
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Friends of Search, Amsterdam: March 21, 2024
Friends of Search will be hosted in Amsterdam on March 21, 2024. The industry association DDMA and VIA, where DDMA stands for Data-Driven Marketing Association and VIA stands for Vereniging van Internet Adverteerders, which means Association of Internet Advertisers in Dutch.
DDMA and VIA aim to promote interest in the Benelux region. However, they always organized Friends of Search every year. And bring together the best speakers, experts, and attendees from the search field. This conference is best suited for anyone who practices the search, whether it is for their employer, their client, or as a hobby.
See Also: LeadsCon, Las Vegas: April 8-10, 2024
Speakers
These are the names of some speaker who have confirmed their participation.
Martin Röttgerding
Founder and CEO of SEA Safeguard, a German agency specializing in SEA and Google Ads. He is also a columnist for Search Engine Land and a regular speaker at SMX and other events.
Gianluca Binelli
Founder of Boosterbox, a performance marketing agency based in Italy. He is also a Google Developer Expert for Google Ads and a lecturer at several universities and business schools.
Aleyda Solis
Founder and international SEO consultant at Orainti, a boutique SEO agency that helps clients worldwide. She is also a co-founder of Remoters.net, a platform for remote workers, and a frequent speaker at MozCon, Pubcon, and other events.
Lidia Infante
Senior SEO manager at Sanity.io, a platform for structured content. She is also a co-organizer of Women in Tech SEO, a community that supports and empowers women in the SEO industry.
Jono Alderson
Independent technical SEO consultant and freelance developer. He is also a co-host of the SEO Rant podcast and a former special ops at Yoast.
Bibi Raven
Bibi is the Link Builder and founder of BibiBuzz.com, a link-building agency that helps clients with outreach and content marketing. She is also a blogger, podcaster, and speaker at various events.
Alex Tachalova
Founder and CEO of Digital Olympus, a digital marketing agency that offers SEO, content marketing, and PR services. She is also the organizer of the Digital Olympus conference and a speaker at BrightonSEO, SearchLove, and other events.
Gregory Edwards
Founder and CEO of Digital Olympus, a digital marketing agency that offers SEO, content marketing, and PR services. She is also the organizer of the Digital Olympus conference and a speaker at BrightonSEO, SearchLove, and other events.
Purna Virji
Senior content solutions evangelist at LinkedIn, where she helps marketers create engaging and compelling content. She is also a keynote speaker at INBOUND, SMX, and other events and a Search Engine Land and Moz columnist.
Evangelist at Optmyzr, a PPC management platform that helps advertisers optimize their campaigns. She is also a co-founder of Women in PPC, a community that supports and empowers women in the PPC industry.
See Also: DigiMarCon West, Los Angeles: April 11-12, 2024
Venue for Friends of Search 2024
The venue for Friends of Search 2024 is the Kromhouthal in Amsterdam, Netherlands. Kromhouthal was a factory but is now a cool and modern place for every event.
There is a fantastic view of the water and the center of Amsterdam from the venue. The venue is in a business park called ‘De Overkant’ in Amsterdam North. Moreover, anyone can easily reach the venue by public transport and car. Vehicle parking is also available. You can park either at the venue or in the nearby streets.
In addition, there are free ferries to Amsterdam-Noord, departing from the back of Central Station. The venue has a history, it was a factory, and now it’s a unique event space.
Excellent transport options available Whether you prefer public transport or your car, it’s designed to be accessible for everyone. Lastly, after the event, you can enjoy the beauty of Amsterdam.
See Also: SMX Paris: March 14-15th, 2024
Agenda for this Conference
| Timing | Activity |
| 9:00 am | The will Conference started with a welcome speech by the organizers, DMA and VIA |
| 9:30 am to 10:30 am | After that, three speakers will discuss SEO topics (e-commerce SEO, E-A-T, and technical SEO implementation). |
| 10:45 am to 11:45 am | Next, three speakers will talk about SEA topics (Performance Max, first-party data, automation, Google Shopping, and bid strategies) |
| 12:00 pm to 1:00 pm | Then, Three speakers will talk about privacy (privacy first marketing solutions, legal overview, and more) |
| 1:45 pm to 2:45 pm | Next, Three speakers will talk about trends (who will talk about trends topics such as the latest developments in search, AI, and E-E-A-T, the new gatekeepers, tech trends for 2023 and beyond, and more) |
| 3:00 pm to 4:00 pm | Three speakers will talk about SEO topics (international expansion, competitive advantage, internal linking, and more) |
| 4:15 pm to 5:15 pm | Afterward, Three speakers will talk about SEA (incrementality experiments, profitable growth, and more) |
| 5:30 pm to 6:30 pm | finally, the Award shows for the best SEO and SEA campaigns, with categories such as Best Use of Data, Best Use of Automation, and Best Content Strategy |
| 6:30 pm | Lastly, the organizers will give a closing speech, followed by a walking Dinner and networking opportunity. |
FAQs
Q1. When will the Friends of Search Awards 2024 registration open?
A. The Friends of Search Awards 2024 registration will open on November 23, 2023.
Q2. What are the Friends of Search Awards?
A. The annual Friends of Search Awards are the focus of attention for the search community each year. At Friends of Search, at least 600 search fanatics gather to watch the ceremony and learn who will receive the highest honors in search marketing.
Q3. Where and when will Friends of Search Fest 2024 take place?
A. Friends of the Search will be at Kromhouthal in Amsterdam, Netherlands, on March 21, 2024.
Conclusion
Friends of the Search conference will be in Amsterdam, Netherlands, on March 21, 2024. This is a search industry event where you learn about various search tips with industry experts.
The speaker will share their valuable knowledge on commerce SEO, E-A-T, performance Max, first-party data, automation, Google, shopping, and bid strategies.
So, the audience can learn from the best experts on such a fantastic topic and build a network with their peers. The conference is suitable for anyone who wants to practice research, whether for their employer or as a hobby.
The Friends of Search conference is organized every year in Europe. This is one of the most significant events for search specialists, marketers, and businesses who want to learn SEO, SEA, and more techniques.
