Google Tests Double Site Name & URL In Search Snippets

Google has always been receptive to new ideas and improvements, but this further snippet testing looks redundant. Because Google is attempting to improve its content delivery to people, we must consider these developments and alter our SEO strategies accordingly. So, what precisely are they putting to the test? As Google explores Double Site Name and URL in search snippets, a search engine researcher recently published this information.

Google’s search engine results pages have changed considerably over time, and this one looks to be another significant shift. This may feel perplexing to some, but we will break it down for you. Essentially, Google displays both the root domain in bold, without the www, and the page URL below it, alongside its Favicon.

Larger favicons for better branding appear to be one of the benefits of this move. Let us look at snippets and how they function in the web marketing system. We will also provide you with a short rundown of the featured snippets and their significance.

Featured Snippets In Google

When internet marketers talk about the Google snippet, they usually associate it with the search listing. As an outcome, it contains the Headline, URL, Description, and other information displayed in the search result. Featured snippets, on the other hand, originate from online search results.

Google’s automatic systems decide if a page is suitable for being highlighted as a featured snippet for a particular search query. Furthermore, let’s understand how these featured snippets work in the SEO-oriented business.

Relevance Of Snippets In SEO

Snippets are vital in SEO because they represent your website in the SERP and help Google rank your web page at the top of the results page. This little item might have significant long-term effects if not correctly optimized or integrated. It’s a Google algorithmic judgment made based on how relevant your material is to a search query.

Being featured increases your brand’s visibility in search results. Returning to Google’s recent snippet testing, a double site name and URL might let consumers sneak around the border of highlighted snippets. It will contribute to branding in addition to marketing.

The Favicon, on the other hand, will be the most crucial aspect to consider. You would be aware of how a Favicon may help you in the marketing industry and how can we use it. Working on Favicon and snippets is undoubtedly the need of the hour right now if any business wants to get into the digital sector.


Google has not released a statement on the test, and you may not be able to replicate it if you conduct research today. If all goes well, we may expect this feature to be available to all users soon. Marketing and branding are ever-evolving processes in the digital age, and users must aware of the most recent developments. For the time being, this snippet testing is receiving mixed feedback. However, we are confident that it will provide some SEO benefit to clients.

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